Jan 25 – Rancho Bernardo & 4S Ranch Democratic Club Meeting

The guest speaker will be Mr. Michael Morgan, the chief engineer at BAE Systems for several programs related to information extraction from data, activity, and transactions with entities, populations, or areas of interest.

Mr. Morgan will provide an overview of such data mining techniques and their use for political campaigns. He will also provide a short comparison of the effectiveness of the use of these newer technologies by both the Obama and Romney campaigns.

WhereCoco’s Restaurant in the RB town center16759 Bernardo Center Dr, San Diego, CA 92128(858) 485-9419

WhenFriday, January 25th, 12:00 PM

Outline of Presentation1. Obama’s Technology Team Provided a Significant Advantage in the 2012 Election

• Agile Work Environment vs. Other

• Cloud based computing

• Data Mining

2. Agile Work Environment

• Eye on the Prize

• Test Driven Development

• Pro-active instead of reactive

3. Cloud based computing

• Limitless resources

• Pay for what you use

• More stable

4. Data Mining

• Classifiers

• Message Matching

• Targeted Areas

• Targeted People

• Analysis of Alternatives

5. Summary

• Whale Killers vs. Killer Whales

• Big Data that would make most CEOs jealous

• The Future